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Our Team

Meet our team:
Driven by passion

Dive into the standout features of our platform, each meticulously designed to enhance your user experience and offer unparalleled value.

Management Team

Our team is comprised of genuinely gifted minds

Director

Cheong Jun Tong

Mr. Cheong Jun Tong have more than 13 years experience in Information Technology industry. He is actively developing retail solutions and automating business processes for retailers.

Mr. Cheong Jun Tong have more than 13 years experience in Information Technology industry. He is actively developing retail solutions and automating business processes for retailers. Currently, he is involved in digital transformation of retail industry. He also hold managerial role in a few successful IT solution company specializing in retail industry.
He currently serves as Chief Operating Officer at Senwave Retail Solutions Sdn Bhd, an Information Technology company that aims to provide SME retail chains, a seamless business platform which increases work efficiency and added value to the organization.
Since 2008, Mr. Cheong is the Managing Director at Cloone Corporation Sdn Bhd, a Web and Mobile App developer and Information Technology solution provider company, which maintaining high quality software development and constantly seek to exceed customer’s expectations.
Since 2008, Mr. Cheong is the Managing Director at Cloone Corporation Sdn Bhd, a Web and Mobile App developer and Information Technology solution provider company, which maintaining high quality software development and constantly seek to exceed customer’s expectations.
Chief Executive Officer

Rossnan Cheong

Mr. Ross is a trained electronics engineer that has spent his career building innovative digital marketing solution and processes for companies.

Mr. Ross is a trained electronics engineer that has spent his career building innovative digital marketing solution and processes for companies. He has helped businesses like CIMB, Viu, TNG Digital and more grow their user base and revenues through effective marketing, product and business development.

With over 10 years in tech ventures, he’s developed a unique skill set that has helped companies grow their user base, turn business verticals profitable and increase ARPUs.

Chief Technology Officer

Lew Wai Hoong

Mr. Lew Wai Hoong obtained his Bachelor of Computer Science degree from Monash University in 2004. He has more than 15 years’ experience in Information Technology industry. He also holds managerial role in successful IT solution company.

Mr. Lew Wai Hoong obtained his Bachelor of Computer Science degree from Monash University in 2004. He has more than 15 years’ experience in Information Technology industry. He also holds managerial role in successful IT solution company.
He currently serves as Chief Operating Officer at Senwave Retail Solutions Sdn Bhd, an Information Technology company that aims to provide SME retail chains, a seamless business platform which increases work efficiency and added value to the organization.
Since 2008, Mr. Cheong is the Managing Director at Cloone Corporation Sdn Bhd, a Web and Mobile App developer and Information Technology solution provider company, which maintaining high quality software development and constantly seek to exceed customer’s expectations.
Since 2008, Mr. Cheong is the Managing Director at Cloone Corporation Sdn Bhd, a Web and Mobile App developer and Information Technology solution provider company, which maintaining high quality software development and constantly seek to exceed customer’s expectations.
Chief Marketing Officer

Lim Yau Young

YY Lim obtained his Bachelor of International Business degree from Macquarie University (Sydney, Australia) in 2009, and a Master of Business in Marketing from the University of Technology in Sydney in 2011. He also obtained an executive degree in Business Analytics & Big Data from the Harvard Business School in 2016.

YY Lim obtained his Bachelor of International Business degree from Macquarie University (Sydney, Australia) in 2009, and a Master of Business in Marketing from the University of Technology in Sydney in 2011. He also obtained an executive degree in Business Analytics & Big Data from the Harvard Business School in 2016.
Deputy General Manager 2 (Operations)

Lim Hoong Koong

HK Lim born 1989 in Kuala Lumpur, Malaysia obtained his Bachelor of Business and Commerce specializing in Marketing and Management from Monash University (Melbourne, Australia) in 2011 and a Master of Arts in International Human Resource Management from University of the West of England Bristol, United Kingdom in 2014.

HK Lim born 1989 in Kuala Lumpur, Malaysia obtained his Bachelor of Business and Commerce specializing in Marketing and Management from Monash University (Melbourne, Australia) in 2011 and a Master of Arts in International Human Resource Management from University of the West of England Bristol, United Kingdom in 2014.

HK Lim started his internship in Groupon, Malaysia most popular site for discount and deals as a business consultant, before officially starting his career in Senheng Electric (KL) Sdn Bh (Senheng), Malaysia’s largest consumer electrical retail chain store. HK Lim started out as personal assistant for the current President of Senheng for before moving his position to Retail Marketing Executive (RME), in charge of central region shop management. Then HK Lim continue to be promoted as Area Manager (AM) for central region to manage bigger portfolio.

When e-commerce were booming by 2017, HK Lim was sent back to headquarter to be in charged of e-Operation as head of department (HOD) assisting e-commerce team to manage backend services, include handling of orders, stock handling, processing, and manage live chat.

In 2020, HK Lim served as Chief Operating Officer at Home Mart Online Sdn Bhd (HMO), outsourcing his talent in e-Operation to assist Senheng in their day to day operation for e-commerce. HMO was founded in 2020, the brainchild of Mr Lim Kim Heng, Chairman of Senheng, to support his own company as well as other company to kick start e-commerce business in the nation.

HK Lim is currently the Deputy General Manager 2 at S Ecosystem (M) Sdn Bhd (S Eco), a technology company specializing in the development and application of super apps that provides an “All-in-one” vast range services and offerings, delivered via in-house technology and through 3rd party integrations, to consumers.

Division Head - Senheng Rewards Centre & Advertisement Platform

Karena Wong

Karena started her first job as an executive with Senheng Electric (KL) Sdn Bhd, the largest electronics chain store today with over 100 outlets straddling the length and breadth of Malaysia.

Karena Wong obtained her Bachelor of Business specializing in International Business and Marketing from INTI International University in 2013.
He currently serves as Chief Operating Officer at Senwave Retail Solutions Sdn Bhd, an Information Technology company that aims to provide SME retail chains, a seamless business platform which increases work efficiency and added value to the organization.
Since 2008, Mr. Cheong is the Managing Director at Cloone Corporation Sdn Bhd, a Web and Mobile App developer and Information Technology solution provider company, which maintaining high quality software development and constantly seek to exceed customer’s expectations.
Since 2008, Mr. Cheong is the Managing Director at Cloone Corporation Sdn Bhd, a Web and Mobile App developer and Information Technology solution provider company, which maintaining high quality software development and constantly seek to exceed customer’s expectations.