Our Team
Cheong Jun Tong
Director
Mr. Cheong Jun Tong have more than 13 years experience in Information Technology industry. He is actively developing retail solutions and automating business processes for retailers. Currently, he is involved in digital transformation of retail industry. He also hold managerial role in a few successful IT solution company specializing in retail industry.
He currently serves as Chief Operating Officer at Senwave Retail Solutions Sdn Bhd, an Information Technology company that aims to provide SME retail chains, a seamless business platform which increases work efficiency and added value to the organization.
Since 2008, Mr. Cheong is the Managing Director at Cloone Corporation Sdn Bhd, a Web and Mobile App developer and Information Technology solution provider company, which maintaining high quality software development and constantly seek to exceed customer’s expectations.
Mr. Cheong is the Director at S Ecosystem (M) Sdn Bhd (S Eco), a technology company specializing in the development and application of super apps that provides an “All-in-one” vast range services and offerings, delivered via in-house technology and through 3rd party integrations, to consumers.
Rossnan Cheong
Chief Executive Officer
Mr. Ross is a trained electronics engineer that has spent his career building innovative digital marketing solution and processes for companies. He has helped businesses like CIMB, Viu, TNG Digital and more grow their user base and revenues through effective marketing, product and business development.
With over 10 years in tech ventures, he’s developed a unique skill set that has helped companies grow their user base, turn business verticals profitable and increase ARPUs.
Lew Wai Hoong
General Manager
Mr. Lew Wai Hoong obtained his Bachelor of Computer Science degree from Monash University in 2004. He has more than 15 years’ experience in Information Technology industry. He also holds managerial role in successful IT solution company.
Mr. Lew started his career in 2006 at Kurnia Insurans (Malaysia) Berhad as System Administrator up until mid-2008. He provides technical expertise in identifying, evaluating and developing systems and procedures that are cost effective and meet user requirements. Meanwhile also partners with development, QA, DBAs and other administrators to develop and implement improved deployment practices.
Since mid-2008, Mr. Lew co-founded Cloone Corporation Sdn Bhd, a Web and Mobile App developer and Information Technology solution provider company, which maintaining high quality software development and constantly seek to exceed customer’s expectations. He is playing role of Solution Architect, taking lead of scrum team as product owner and providing vision and direction to the Agile development team and stakeholders throughout the project and create requirements. Mr. Lew provides recommendations and action plans regarding data collection, data transformation, integration and implementation. He also oversees project planning, built project teams, and determined project schedule. Drove the selection, implementation, and customer engagement and training.
Since mid-2021, Mr. Lew currently serves as the General Manager at S Ecosystem (M) Sdn Bhd, a technology company specialising in the development and application of super apps that provides an “All-in-One” vast range of services and offerings, delivered via in-house technology and through 3rd party integrations, to consumers.
Lim Yau Young
Deputy General Manager 1 (Marketing)
YY Lim obtained his Bachelor of International Business degree from Macquarie University (Sydney, Australia) in 2009, and a Master of Business in Marketing from the University of Technology in Sydney in 2011. He also obtained an executive degree in Business Analytics & Big Data from the Harvard Business School in 2016.
Since starting his career in 2011 at Senheng Electric (KL) Sdn Bhd, Malaysia’s largest consumer electrical retailer, he has served under various roles namely the Head of Marketing, Head of Merchandising, Head of Customer Loyalty & Big Data, Head of Training and Development, and Head of Recruitment.
During 2018 up until the end of 2019, YY Lim concurrently served as the Executive Assistant to the Chief Operating Officer of Petsmore Sdn Bhd, Malaysia’s largest pets’ retail store which carries a large variety of domestic pet goods including consumables and household. Petsmore Sdn Bhd also provides grooming services and pet boarding services throughout their outlets.
In 2020 up till mid-2021, YY Lim served as Chief Operating Officer at SH Retail Academy Sdn Bhd, a training academy specialised in creating and conducting programs with emphasis to the retail industry. SH Retail Academy Sdn Bhd was founded by the inspiration of Mr Lim Kim Heng, Managing Director of Senheng Electric (KL) Sdn Bhd, to support Malaysian SMEs especially in the retail industry to grow by increasing productivity through digitalisation and upskilling of employees.
Since mid-2021, YY Lim currently serves as the Deputy General Manager 1 (Marketing) at S Ecosystem (M) Sdn Bhd, a technology company specialising in the development and application of super apps that provides an “All-in-One” vast range of services and offerings, delivered via in-house technology and through 3rd party integrations, to consumers. The key objectives of S Ecosystem (M) Sdn Bhd are to enhance customers RFM, increase new database, and increase sales revenue for businesses.
Since 2013, YY Lim currently sits on the board of Purple League Sports Management Sdn Bhd, the organiser of Malaysia’s first professional badminton league, with the world’s top players and participation of more than 15 countries, and which is broadcasted in more than 10 countries. The league is sanctioned by the Badminton Association of Malaysia and the Badminton World Federation. The league is supported by the Youth and Sports Ministry of Malaysia.
Since 2016, YY Lim currently sits on the board of Genesis Resources Ltd, a public-listed company on the Australian Stock Exchange (ASX:GES) engaged in the exploration and extraction of precious mineral reserves through cost efficient exploration and joint venture of mining development of gold, manganese, and base metals.
Lim Hoong Koong
Deputy General Manager 2 (Operations)
HK Lim born 1989 in Kuala Lumpur, Malaysia obtained his Bachelor of Business and Commerce specializing in Marketing and Management from Monash University (Melbourne, Australia) in 2011 and a Master of Arts in International Human Resource Management from University of the West of England Bristol, United Kingdom in 2014.
HK Lim started his internship in Groupon, Malaysia most popular site for discount and deals as a business consultant, before officially starting his career in Senheng Electric (KL) Sdn Bh (Senheng), Malaysia’s largest consumer electrical retail chain store. HK Lim started out as personal assistant for the current President of Senheng for before moving his position to Retail Marketing Executive (RME), in charge of central region shop management. Then HK Lim continue to be promoted as Area Manager (AM) for central region to manage bigger portfolio.
When e-commerce were booming by 2017, HK Lim was sent back to headquarter to be in charged of e-Operation as head of department (HOD) assisting e-commerce team to manage backend services, include handling of orders, stock handling, processing, and manage live chat.
In 2020, HK Lim served as Chief Operating Officer at Home Mart Online Sdn Bhd (HMO), outsourcing his talent in e-Operation to assist Senheng in their day to day operation for e-commerce. HMO was founded in 2020, the brainchild of Mr Lim Kim Heng, Chairman of Senheng, to support his own company as well as other company to kick start e-commerce business in the nation.
HK Lim is currently the Deputy General Manager 2 at S Ecosystem (M) Sdn Bhd (S Eco), a technology company specializing in the development and application of super apps that provides an “All-in-one” vast range services and offerings, delivered via in-house technology and through 3rd party integrations, to consumers.
Karena Wong
Division Head - Senheng Rewards Centre & Advertisement Platform
Karena Wong obtained her Bachelor of Business specializing in International Business and Marketing from INTI International University in 2013.
Karena started her first job as an executive with Senheng Electric (KL) Sdn Bhd, the largest electronics chain store today with over 100 outlets straddling the length and breadth of Malaysia. She promoted as head of department after a year and has 7 years of career experience with strength in marketing.
As Head of Marketing for Senheng, Karena is passionate about uncovering creative ideas & insights that lead to emotional connections with customers while driving exceptional business results. This is accomplished through team leadership and collaboration, creative thinking and idea generation with a deep understanding of design and marketing principles, trends, and new communication technologies.
Karena is currently the Division Head of Senheng Rewards Centre & Advertisement Platform at S Ecosystem (M) Sdn Bhd, a technology company specializing in the development and application of super apps that provides an “All-in-one” vast range services and offerings, delivered via in-house technology and through 3rd party integrations, to consumers. With her strategic ability, good leadership and teamwork, she aims to be the first and largest rewards centre in Malaysia.