Data analyst

Job position

Be part of the CRM team to support the growth and development of CRM initiatives across all channels includes App push, EDM, SMS, messenger, whatsapp etc.
Require to champion the continuous improvement of the cross-channel customer journey and communication touchpoints including maximizing & enhancing the dynamic content, targeting, personalisation, template development in collaboration with multiple stakeholders.
Responsible to manage to large amounts of data, analysing them and developing data-driven insights to the business.
On-going management and continued segmentation of database to identify and target right segment for any business opportunity, to drive traffic and sales to Senheng app, driving conversion and increase visits.
Collaborates with external stakeholders to discuss or monitor the development of special custom reporting to ensure reporting accuracy and efficiency.
Acquiring data from primary and secondary sources and maintain data systems includes report requirements, data quality assurance and analytics performance dashboards.
Draft and disseminate surveys, collect responses and visualise results, present findings to the stakeholders.
Actively analyse results by providing weekly, monthly and yearly reports to demonstrate the effectiveness of marketing program and propose recommendation to superior.
Other suck duties that may be assigned from time to time.

Bachelor’s Degree in Data Analytics/ Mathematics / computer science / statistics
Competent in using SQL, MS office (Word, Excel, Access, PowerPoint) and numerical analysis skills would be added advantage
Intermediate Excel Skill is required
Preferably candidates with at least 1 year experience with bulk data handling
Attention to detail and meticulous
Proactive and self-driven