Job position
Branding & Campaign Senior Executive
Marketing
Overview
As a Branding & Campaigns Executive, you will play a pivotal role in shaping the brand image and voice of the Senheng App. You will be responsible for coordinating, planning, and executing branding campaigns, ensuring that all campaigns align with our brand’s vision and objectives.
Key Responsibilities
- Campaign Coordination: Maintain a comprehensive schedule of all campaigns within the app, ensuring timely execution and alignment with the brand’s strategy.
- Branding Campaigns: Plan, develop, and execute innovative branding campaigns that resonate with our target audience and reinforce our brand identity.
- Quality Control: Oversee and maintain the highest quality of all creative outputs, ensuring that all materials adhere to brand guidelines. Review and approve copywriting to ensure consistency and accuracy.
- Collaboration: Work closely with the Creative Team to ensure that all creative materials align with campaign objectives and brand guidelines. Collaborate with the Performance+CRM Team to ensure cohesive messaging across all digital platforms.
- Market Research: Stay updated with the latest market trends, competitor campaigns, and consumer preferences to inform campaign strategies.
- Performance Analysis: Monitor and analyse the performance of branding campaigns, providing insights and recommendations for improvement.
- Stakeholder Communication: Regularly update the Head of Marketing and Chief Marketing Officer on campaign progress, challenges, and results.
Team structure
- Reports directly to the Head of Marketing.
- Works alongside the Creative Team and the Performance+CRM Team.
- The Head of Marketing reports to the Chief Marketing Officer.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in branding, campaign management, or a similar role is an added advantage.
- Strong understanding of brand strategy and its translation into campaigns.
- Excellent communication and collaboration skills.
- Proficient in using campaign management tools and software.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
What We Offer
- A dynamic and innovative work environment.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- Chance to be a part of a brand that is at the forefront of digital retail innovation.
- Interested candidates are invited to submit their resume, along with a cover letter detailing their relevant experience.
Please send us your detailed CV to apply for this job.
Bukit Raja, Klang
hr@seco.com.my
Full-time position
